Mad4Games also mad for non-games

Mad4Games is moving beyond gaming, launching mFlare for any brand wishing to go mobile

mFlare offers an integrated, brandable solution across mobile and web for delivering and selling mobile content. The proposition is supported by portfolio of content available from Mad4Games including games, ringtones and video from publishers such as EA, Glu, Melodi Media and Gameloft. 

It’s an extension of the original platform aimed purely at gaming and developed response to the poor customer experience when trying to buy content. This was adopted by Future Publishing, GAME, Mirror Group Newspapers, EIDOS and Macrovision.

Steve Cooke, director of mFlare, said: “As we worked on creating a customer experience we felt was missing from mobile retail, we found ourselves talking to companies who wanted to use our expertise in areas unrelated to selling games. That’s what prompted us to create mFlare - as a way to focus on the opportunities 
outside the sale of games.” 

Companies can find out more at www.mflare.com.